Landing from Free Candy Productions on Vimeo.

Big ups to the friends and Matuse family at Free Candy Productions for their latest edit. Tom Williams and the crew at the right place, at the right time. Matuse’s very own, Quay Snyder snagging clips as well. Much respect! #lovematuse

Ichiban Is Ichiban from Matuse Inc. on Vimeo.

Big ups to Matuse ambassadors Kevin Sullivan, Tom Williams, Luke Rife, Tristan Sullaway, Weston Sparks & Zach Plopper. Ichiban is Ichiban, enough said. #lovematuse

Shot and cut by Joseph Buckley Campbell, Rory Pringle and Gage Hingeley

Tickets are available online at mingei.org/party

People have made surfboards for centuries. Standing alone, these boards are often striking examples of functional design. Together, they tell a compelling story about the evolution of an important American art form. Traditional craft, cutting-edge engineering and minimalist art converge in the Museum’s new exhibition devoted to surfboards built from the late 1940s to the present day.

SURF CRAFT – Design and the Culture of Board Riding opens on the first day of summer, June 21, 2014. SURF CRAFT will be a unique surfboard exhibition exploring board design from a previously unexamined perspective: in the context of Soetsu Yanagi’s mingei philosophy of the importance of craft. Through this lens, the exhibition will capture the influences behind American design in board riding, from the alaia boards of ancient Hawaii, to obscure surf bathing boards of England, Japan and Africa, to post-war hydrodynamic planing hulls of Southern California. Innovative board-shapers and surfers of the past and present will be highlighted, including legendary surfer Bob Simmons, who died at Windansea in La Jolla in 1954, and renowned San Diegan Carl Ekstrom.

Guest curator and surf historian Richard Kenvin will author the 176-page hardcover book of the same title – which will be co-published by Marquand Books and MIT Press and will include 150 historic and contemporary photographs.

SURF CRAFT is part of the AMERICAN ICONS Exhibition Series. Beginning in June 2014 and throughout 2015 Mingei International Museum will mount a series of exhibitions to celebrate the imagination, inspiration and innovation of Americans who have for more than three centuries created stunning works of folk art, craft and design – our shared American Icons. AMERICAN ICONS is generously sponsored by Just Folk.

JOEL TUDOR : IN THE SHORT ARM FULL from Matuse Inc. on Vimeo.

Joel Tudor in his short arm full. Winter swells in Southern California are starting to give some face time. Joel doing what he does best and pulling in on a mid fall swell. Big ups to Mr. Tudor. #lovematuse

Matuse family member Madison Olson out in her Women’s Artemis Full. Big ups to Madison and all that she does. Check her work out at http://www.thesaltywolf.com/.

Surf : Madison Olson
Photo : Gage Hingeley & Joe Campbell

Goddard Space Flight Center, Greenbelt, Md.

Nate Zoller in his Tumo 3/2 Full pulling in. Big ups to Nate!

Surfing : Nate Zoller
Photograpy : Luke Forgay

Weston Sparks skating Del Mar in his Single Heaven & Earth T. #lovematuse

Many thanks to Victoria Clark for the latest write up of Matuse on Surf Collective. If you haven’t read it, check it out. #lovematuse