TBT: TODAY IS A GOOD DAY

“Today Was A Good Day” Extended Version from Lightpress on Vimeo.

Pay homage to the inspiration

No one in the 90’s, aside from Pac brought it harder than Cube. “The Predator” aside from the cheesy 80’s Swarchenegger flick, is one of the 90’s hardest albums. A little more than 10 years later and a few years ago, Nike and Paul Rodriguez came out with a similar ad campaign for Nike SB, developing the “Good Day” video into their own rendition. Marking a new generation of commercials shot on the innovative and influential RED technology. Throwbacks to both and the inspiration to have a good day today. Cool out.