Bret Howard at San O'

Photos: Ruben Pina.

Big ups to Mr. Bret Howard – aka “BH!” – shown here in the 2103 over the weekend at San O. Bret hails from University City, San Diego. And the 2103 jacket was originally created for Bret’s childhood friend and fellow Matuse Family Member, Joel Tudor. Both Bret and Joel’s childhood stomping grounds is University City, CA – a small San Diego neighborhood. Hence, as an homage to “the UC,” the name 2103 was born: U is the 21st letter of the (English) alphabet and C is the 3rd. Images courtesy of the legendary Puerto Escondido photographer, Ruben Pina.